There’s a post today on PR Couture about creating a “brandifesto,” a statement of the things your company believes. It’s more than just a belief system; it’s a lifestyle, your brand’s mission, your best way of connecting to like-minded people.
Below is an image of the Holstee Manifesto; this is a company founded by two brothers so that people could go to one online location to find “kickass products, sustainably made, with a social impact,” as brothers David and Mike Radpravar told PR Couture.
The Holstee Manifesto is available on the Holstee website as a poster or greeting card.
We here at M.L.T.S. have decided it’s time to develop our own brandifesto. We’re going to start brainstorming on our end, but we want to hear from you. What words do you live your life by? What do you tell a friend in a tough situation? What advice would you give to someone who has even less world or work experience than you?
What do you think should be part of our manifesto?
When we’ve settled on a final brandifesto, we’ll post it here and we’ll probably make t-shirts and tote bags, etc, that you can buy over at our Cafe Press store.